Mistake 1 – Not Appreciating that in the 21stC Everyone is Overloaded
This is the most common mistake of all business not just tech companies. In tech companies it manifests as doing long demos, sending out loads of information, talking too much and generally not leaving behind their natural passion and pride in their own “piece of tech”.
You could call this “proud parent syndrome” – proud parent loses the plot over how many baby photos folks really want to see.
Simplicity. Clarity. Brevity. Your potential client’s attention is more valuable than gold dust – use it as if it were the most precious commodity in the world… Ten Fingers, Ten Toes, One Attention – Oh Dear