Tag Archives: Digital

MVP or “Only one chance to make a 1st impression”?

MVP (Minimum Viable Product) is a topic that won’t die down in 21stC Biz Dev. I covered it – and its weaknesses earlier, but had a practical personal example this week when I launched my London FinTech Podcast

London FinTech PodcastOne summary of MVP theory is “you should be embarrassed by your first version” – the whole point of that methodology being to get something out there and iterate fast.

However there is a very interesting and very relevant principle in Taoism here … Continue reading

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The Best Things In Business (&Life) Are Free

Actually not all of them are for example the Dhara Devi in Chiang Mai is one of the best things in life and it most certainly isn’t free 😉

dhara deviHowever an increasing number of things are.  One of the best and simplest ways to accelerate your business (or personal) life and development is to leverage these.  Furthermore if you don’t you risk being left behind – we live in a world that changes at the speed of light – literally as anything new gets tweeted round the world and soon copied.

There’s just one small problem – which is the tsunami of content and free stuff out there. Wading through it takes time – or a guide… Continue reading

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The Importance of Dating

Darth Vader doesn’t date. Mind you, based on a poll I saw, Anakin Skywalker and Padme’s on-screen “romance” was judged the least believable ever – so Anakin barely dated either. But they – and “American style” 20thC manipulation marketing – belong in a galaxy a long time ago far, far away.

In our galaxy, here and now, different principles need to apply. In the second part of The Tao of BizDev YouTube trilogy on how Business and hence BizDev has changed in the 21stC I emphasise the importance of dating as an antidote to many of the challenges of 21stC business development.

The Tao of BizDev - Dating

In talking to folks subsequently it’s clear that many – or even most – agree, but few understand all the ramifications. I believe there are five main reasons why dating is vitally important (it is after all The Tao of BizDev’s second principle}: Continue reading

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Case Study of a Strategic BizDev Audit

I first saw Hawkind in 1978 at a gig that the local evening paper suitably described as “a weird evening”. Never mind that punk had happened – every hippy and assorted entity who lived under a stone had been drawn there as if by a tribal dog whistle.

masters of the universe

The previous year they had written a song called micro-man, which has a key line which has only become more applicable over time:

It’s the age of the micro-man, who sees the detail and never the plan

Which is highly relevant to business development today.  In this world of speciation and specialisation we are all admonished to be ever more detail focused and ever less plan focused – to drill into and live amongst the pixels. This, de facto, means less time attention and thought for the big picture.

Detail is fine and dandy – and essential in many professions, or even the arts – ever seen a ballet rehearsal?. However time and time again I see that it’s The Big Picture that makes the biggest difference.  No amount of tactics will make up for strategic drift.

One Tao of BizDev strategic consultancy gig was Continue reading

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What is the Minimum Minimum Viable Product?

Funny how coincidence goes. I was only last night watching Eric Ries gig at the LSE – which two years on seems surprisingly dated (see eg Wu-wei, Growth Hacking, and The Rise of Marketing-less Marketing) when what should I get today but a text from a buddy asking about the above koan. How could I resist 🙂

lean-startup_book-cover

For those of you not in the loop. Ries’ (a silicon valley programmer turned manager turned director) book is based on his experience of spending 6mts and a whole bunch of funding developing a product that no-one ever downloaded.  A pain I can relate to as my first gig way back was porting Unix to an ICL mainframe (when the UK had a mainframe company). Lots of work, lots of stress, huge efforts, brilliant work. And it never got used. Ever. [ICL was sold to Fujitsu].  Not long after I promptly became a Merchant Banker 😀

Ries methodology centres on having an MVP – a Minimum Viable Product – that you can put out there ASAP to at least find out if the market wants it.  In the extreme case it’s a single page website which says click here for more info.

It’s a solution to the old Supply-Push, Demand-Pull balance. It’s product development interacting ASAP with Sales.

We can also Continue reading

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How to be English and do Marketing

Any English (or probably Brit for that matter, although the periphery always had to be better at staking its claim) of a certain age certainly has absorbed the “hide your light under a bushel” vibe.  It’s just not classy to go out and “brag” is it?

Tyndale tralsated bowl as bushel 500yrs ago.

Tyndale translated the Bible using “bushel” rather than bowl.

Well ironically that saying is from a parable where Jesus says that you should precisely not hide your light under a bushel (or under the bed or under a stand). Less historically at present in the 21stC world of information overload, even fellow Anglos have left their bushels behind and taken to the roof-tops with 100Watt stacks.

So what do you do? Abandon your principles and tell everyone how awesome you and your products are?  Probably not. So what then? Continue reading

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Content Shock, Rear-View Mirrors and the End of a Gold Rush?

I am sure you have noticed how the number of books have gone up in your lifetime.  How the number of webpages explodes along with emails, blogs to read, podcasts, YouTubes, and links to cute kittens.

Mark Schaefer Grow Blog

Mark Schaefer Grow Blog

Exponentially increasing content, a limit to eyeball hours in the day and naturally it gets less valuable.  Coupled with the fact that in this world of instant sharing how much is genuinely new?

Of course strong rebuttals.  A buddy who is an expert in government website content sent me (when I mentioned the phrase “another snowflake in the content blizzard”) a link denying all of this.  It was written by “The Content Marketing Association” (and had little real logic).  No shit Sherlock the X institute says X is no way getting less important to the world 🙂

It’s a good excuse to recap the whole picture and let you know my take… Continue reading

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Wu-wei, Growth Hacking, and The Rise of Marketing-less Marketing

Last week I wrote about wu-wei and the perfect presentation. Now let’s go the whole hog and consider profound non-doing/effortless-doing/natural-doing and marketing as a whole.  What’s better than Marketing?  No Marketing!

And I joke not. Gazillion dollar start-ups such as Facebook, Twitter, LinkedIn, AirBnB and Dropbox grew without marketing budgets worth mentioning. I saw some linkbait today about getting 10,000 hits a day without marketing.  Growth hacking (well it does come from California lol) is all the rage.  What can we learn from it?

growth hacking Continue reading

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Flowing Smoothly, Struggling as Symptomatic

The Tao – or the way things are – is like a river. Sometimes flowing this way, sometimes that. Sometimes slow, sometimes fast. Sometimes gently, sometimes turbulently.  The connection to our business/personal development is clear. Sometimes business goes smoothly, sometimes our career goes smoothly.  At other times the whole show can go over the edge of a waterfall (cue pretty pic :-))

forest-waterfall-river-Favim.com-485041

So what to do about this? How to go beyond trite metaphor to practical application? Continue reading

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Reboot Your Business. Reboot Your Life. Your Future Depends On It.

Mitch (a marketing/journalist/publicist and uber-interwebby person) must have loved it when Marketing Magazine dubbed him the “Rock Star of Digital Marketing”.  It’s a great by-line and he did work as a rock journalist for a long time and you don’t want to start listening to a conversation between Mitch and Seth on “vinyl” 🙂  Instead you can watch and listen to Seth Godin interview Mitch about the new book and take questions in an event hosted by Google no less:

Mitch is one of my three “must follows” – as in even when I don’t have time and fall behind I will catch up on his material in his blog and great (if a bit “marketing/pr industry” detailed) podcast.  You can check out the book in all the usual places. My aim here is not to add another precis to the internet. Rather I want to draw out some key themes in the context of this blog. Continue reading

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