My passion is helping small to medium B2B technology companies with great products get the success they deserve.
Our approach is to situate everything within the bigger picture – how business development is changing and how your company looks top-down “from the boardroom” as well as your detailed issues and challenges.
We look at the full “value-circle” as well as the individual functions. Not just “product” or “marketing” or “sales” or “client” – all of which on their own are valid entry-points to develop and improve your business – but how they combine. Businesses need to generate more business now and repeatably going forwards with a “value circle” that ensures an ever greater flow of client-validated new products that fit market needs.
I believe that the 21stC presents unique business development threats and opportunities.
Threats as most businesses have not adopted to a world where everyone is overloaded – indeed their BizDev approaches overload their potential clients even more. Opportunities as most of your competitors are still trying to get business using 20thC ways slightly amended for a digital age. This gives you a great opportunity to leave them behind.
For those with more time check out the talks on YouTube about 21stC BizDev (the view from the top) and 21stC Work (the view from the bottom up). SIgn-up or follow the Blog for weekly articles about 21stC BizDev.